Question 1 Which of the following is NOT a factor closely


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Question 1 Which of the following is NOT a factor closely associated with new product success? product superiority/quality production-driven process familiarity to the company market need, growth, and size economic advantage to user 4 points Question 2 What is the least costly stage of the product development process? idea generation idea screening project planning product development test marketing 4 points Question 3 Generally speaking, the organization has to consider three categories of risk in the idea screening phase prior to deciding whether an idea is a viable product concept. These three categories are: financial, competitive, and strategic external, managerial, and financial strategic, market, and internal environmental, financial, and promotional strategic, tactical, and operational 4 points Question 4 A company that manufactures amusement park rides is thinking of developing a thrill ride that tosses its riders overhead and backwards at a force of 2.5 Gs. In the _____ stage of this new product’s development, the company’s research showed that the ride will not be perceived by amusement park attendees as being significantly different from existing rides. Furthermore, the product cannot be developed in time for the new season and is likely to cost more than the company usually spends on developing a new ride. idea generation idea screening project planning product development test marketing 4 points Question 5 For years Russell Stover has been one of the leading producers of boxes of candy, then it decided to introduce a candy bar. Before commercializing the product, the candy manufacturer stocked a make-believe store with several different varieties of candy bars and Russell Stover candy bars. It then invited members of its target audience to make a selection. After making their selections, the participants were asked a series of questions relating to how the purchase decision was made. In terms of the new product development process, this process is an example of: test marketing pseudo commercialization product development idea generation product planning 4 points Question 6 Which of the following statements about the failure of new products is true? Problems that lead to a new product’s failure are all outside the control of the company that introduced the product. Cross-functional research does not decrease the likelihood of product failure. Due to technological advancements in research, faulty marketing research is seldom, if ever, the cause of a new product failure. The only reason new products fail is because they have been inadequately screened, developed, and marketed. None of the above statements about the failure of new products is true. 4 points Question 7 Which of the following products is most likely to use sales promotions? loudspeaker systems for sports stadiums oatmeal a new vaccine to prevent feline leukemia computer software for designing e-commerce sites a new self-cleaning cat litter that contains bacteria to consume wastes 4 points Question 8 The manufacturer of Lane Furniture should offer a $50 rebate on its line of recliner chairs to: stimulate product demand keep total costs low allow for the use of two-way communication reach many buyers simultaneously provide a credible promotional message 4 points Question 9 In the long run and often in the short run, advertising is justified on the basis of: how it relates to the sales forecast its costs the revenue it produces market share external environmental factors 4 points Question 10 If you use your computer and your Internet service provider to access information, you may have noticed small ads either at the top of the page or on the side for banks, Internet retailers, consumer products manufacturers, and investment firms. Why do these companies advertise on the Internet? Internet advertising is interactive and low cost per exposure. Internet advertising is flexible and personalized. Internet advertising has geographic selectivity. Internet adver

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