marketing ass.on supermarkets


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marketing ass.on supermarkets 1 answer below » hi.i need this assignment.as soon as possible Document Preview: 1 BUMKT5901 Assignment 2 – Analysis of Supermarket Marketing – Report Value: 30%: Report = 20%, Presentation 10% Length: Report Length: Presentation 2,000 – 2,500 words 20 slides max, 20 minutes max + 10 minutes for questions Type Group report Due Date See CD Submission Electronic: Report AND Presentation Physical: Presentation slide x 3 per page – handed to academic on day of presentation Electronic Submission File protocol View complete question » hi.i need this assignment.as soon as possible Document Preview: 1 BUMKT5901 Assignment 2 – Analysis of Supermarket Marketing – Report Value: 30%: Report = 20%, Presentation 10% Length: Report Length: Presentation 2,000 – 2,500 words 20 slides max, 20 minutes max + 10 minutes for questions Type Group report Due Date See CD Submission Electronic: Report AND Presentation Physical: Presentation slide x 3 per page – handed to academic on day of presentation Electronic Submission File protocol Report: Word document. Filename: Family name_student_ID_question Presentation: PowerPoint. Filename: Family name_student_ID_question Additional information Marking rubric must be completed by group, indicating what they believe their report should be graded. This must be attached to the report. Objective of Task In the first assignment you reflected on how marketing and other influences impacted your shopping behaviour. In this assignment you begin to apply the principles of marketing in order to influence the behaviour of buyers. Marketing is fundamentally focused on increasing revenue for the business today and into the future. However, getting consumer’s to change their behaviour is very challenging, a fact you would have come to realise in Assignment One (what would a marketer have to do to get YOU to change your habitual shopping habits?). In this assignment you are to analyse one segment and recommend to a supermarket marketing manager how the marketing activities (4Ps and service elements) can be changed to have the identified target segment currently shopping at the supermarket to spend more (either in a single shopping experience or as a result of their customer lifetime value… loyalty over time) This is a research project that requires both academic research (HD assignments will have >15 credible academic sources) and observation research. All sources must be referenced using APA referencing style (see link below) Format Report format—business (not an essay) – see notes on Report Writing on Moodle DO NOT write in the first or second… Attachments: marketing-Ass….pdf View less » Jan 27 2015 09:27 AM

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