Export planning Assignment


Question Description:

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Export planning Assignment 1 answer below » this website may be useful for choosing a suitable company for this assignment.http://www.austrade.gov.au/suppliersearch.aspx?folderid=1736 If you’re unfamiliar with Australian businesses, I’d suggest that you have a look at this directory (under the ‘industries’ section on this page, select an industry that you’re interested in and a list of firms will appear). A point to note here is that this directorydoes notspecifically say which firm is a SME and which one is not. To check whether a firm qualifies as a SME is a little research task that you need to undertake (eg. send an enquiry e-mail, View complete question » this website may be useful for choosing a suitable company for this assignment.http://www.austrade.gov.au/suppliersearch.aspx?folderid=1736 If you’re unfamiliar with Australian businesses, I’d suggest that you have a look at this directory (under the ‘industries’ section on this page, select an industry that you’re interested in and a list of firms will appear). A point to note here is that this directorydoes notspecifically say which firm is a SME and which one is not. To check whether a firm qualifies as a SME is a little research task that you need to undertake (eg. send an enquiry e-mail, check through the firm’s website, etc). Document Preview: AMB210 IMPORTING AND EXPORTING (Semester 2, 2013)
EXPORT PLANNING ASSIGNMENT

This assignment is due in Week 12 (20th of October)

USE THE ASSIGNMENT MINDER FOR SUBMISSION

Requirements: PLEASE READ THE FOLLOWING

The recommended length is 2000 words. The whole assignment is worth 40% of your assessment marks.
You must use the Assignment Cover Sheets included below as the first page. The Criteria Sheet should also be attached.
An executive summary (not included in the word count) should be included.
A neat and professional presentation is required (12pt font with double spacing).
Proper referencing is essential.
This item of assessment is used for both summative and formative purposes. The criteria sheet will be used in the assessment process.
Assessments submitted late without prior approval of the unit coordinator will be penalised for each day overdue.

Assignment Topic:

Choose a product (or a product line) that comes from a small to medium sized company that may or may not already be exporting and develop an export plan. Do note that your chosen company must have its own brand of product(s) and should not simply be an intermediary or retailer. You should focus on a tangible product (and not a service) in this assignment.

Your export plan should be prepared in a report format. It must address all the following issues:-

Analyse the export readiness of your chosen company and product through a brief but critical assessment. Evaluate in relation to the key export readiness requirements and identify any characteristics that may be important to the company’s potential export success.
Prepare a critical but brief analysis that investigates the product’s export potential to an international market. Specify your target market and make sure your analysis is pertinent to this market. (Note: Do check and make sure that your chosen product has not yet been exported to this market)
Assess export planning guidelines and propose relevant… Attachments: AMB210-Export….doc FAQs-regardin….doc Market-Resear….pdf View less » Sep 28 2013 10:00 AM

Answer

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