DSS and Business Intelligence


Question Description:

30

This assignment has 2 parts. Part 1: review case study and answer 5 questions. 3-5 pages Word Document. Part 2: Build a DSS based on case in MS Excel. Document Preview: Assignment has 2 Parts:Part 1: Complete the following application case.Data Mining Helps Develop Custom-Tailored Product Portfolios for Telecommunication Companies.BackgroundThe consulting group Argonauten360 helps businesses build and improve successful strategies for customer relationship management (CRM). The company uses Relevanz-Marketing to create value by facilitating dialogue with relevant customers. Its clients include, among many others, BMW, Allianz, Deutsche Bank, Gerling, and Coca-Cola.The ProblemAs a leading consulting company to the telecommunications industry (as well as others), Argonauten360 applies effective advanced analytic technologies for client scoring, clustering and life-time-value computations as a routine part of its daily work. The requirements for flexible and powerful analytic tools are demanding, because each project typically presents a new and specific set of circumstances, data scenarios, obstacles, and analytic challenges. Therefore, the existing toolset needed to be augmented with effective, cutting-edge, yet flexible, data mining capabilities. Another critical consideration was for the solution to yield quick return on investment. The solution had to be easy to apply, with a fast learningcurve, so that analysts could quickly take ownership of even the most advanced analytic procedures.The SolutionThe company needed a unified, easy-to-use set of analytical tools with a wide range of modeling capabilities and straightforward deployment options. Having to learn different tools for different modeling tasks has significantly hindered the efficiency and effectiveness of the company‚Äôs consultants, causing it to lean toward a unified solution environment with capabilities ranging from data access on any medium (e.g., databases, online data repositories, text documents, XML files) to deployment of sophisticated data mining solutions on a wide range of BI systems. After 12 months of evaluating a wide range of data mining tools, the… Attachments: unit-5-assign….docx

Answer

30