Attached is a case study I need to complete by Tuesday. Also, attached is an example of a…


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Attached is a case study I need to complete by Tuesday. Also, attached is an example of a complete case study. Can you please complete this? I need full marks for this. The teacher encourages to go above and beyond what is asked, so if three answers are asked, he encourages to answer with six. This is for my Management Information Systems Class. Please let me know if you understand this assignment and can guarantee me full marks for this. Document Preview: In the late 1990’s, the WNZ Media Corporation, then an international chain of newspapers and magazines with publications in the United States, Canada, Great Britain, and Australia media markets, and with well over two billion dollars in stock market value, experienced a steep decline in its readership globally. The five-year forecasts coming from its regional business units suggested that the future for business as usual was not too rosy either. Subsequent analyses of consumer trends suggested that the advent of an internet-savvy consumer was creating both business opportunities and a culture of digital information consumption that was by-passing WNZ. According to WNZ’s CEO, Zackary Michaelson, the organization’s long-term plan included: …..an entrepreneurial approach to information and media production design, creation, and distribution where the Internet and other emerging global information technologies would play a commanding role….At the same time WNZ will refocus its product offerings towards younger, more high-tech oriented consumers….And since time is of the essence, we plan to leverage our current market position and stock value to rapidly acquire the breadth of global capabilities required to compete in the Internet Age. Expanding the Business To understand the possible causes of the decline of WNZ one must first understand its traditional business processes. WNZ began as a major newsprint company, collecting news, writing stories and editorials, and selling ads and reader subscriptions. Over time, WNZ transformed itself into a multi-media giant, distributing “free” newspapers like Boston’s Metro as well as standard subscription-based daily and weekly newspapers and weekly and monthly magazines in major urban markets, world-wide to its English-speaking audiences. More importantly, WNZ created an array of Web sites that disseminated local, regional and national news and other information. These sites operated two pricing models, view for free… Attachments: WNZ-Media-Cas….doc WNZ-case-stud….docx

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