3 to 5 pages courier new font 12 pt. Steve Jobs…


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20.50

3 to 5 pages courier new font 12 pt. Steve Jobs turned Apple Computers into one of the most powerful companies in the world in little more than a decade. What strategy (or combination of strategies) did Steve Jobs use to make Apple into the powerhouse we know today? Has it changed over the years, or been constant? How does this strategy “fit” with the environment of the personal computer industry? Step One. Begin this case with a brief SWOT analysis of the computer industry. Consider both the environment of the early years (1980’s) and how it has evolved. For a quick-and-dirty analysis, Wikipedia gives a pretty good overview of Apple’s history, from which you can sketch out a simple SWOT: Step Two. Consider which strategy (or strategies) Apple has used over the years. You may want to rely on Porter’s four generic strategies, described in one of the required readings for this module, or you might prefer one of the strategic models presented in the optional reading by Comeford and Callaghan. The choice is yours. Step 3. Write up your analysis in a three to five page paper (use the format specified in modules 1 & 2) and submit it to coursenet before the end of this module.

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20.50